Captivating Copy Secrets: Discover the Copywriting Mastery of Craig Garber as He Shares His Direct Response Marketing Secrets Part 2
Captivating Copy Secrets: Discover the Copywriting Mastery of Craig Garber as He Shares His Direct Response Marketing Secrets Part 2
Meet The Masters Series: Craig Garber
My next guest is Craig Garber known as the king of copy. If you’d asked Gary Halbert, usually referred to as the world's greatest copywriter, if there was another copywriter out there who writes as well as he does, he'd say, no, but there's someone I know who actually has more natural direct response writing talent than I do. And his name is Craig Garber.
Craig is one of the top direct response copywriters and marketing consultants in America. I can personally vouch for that because Craig's done some work for me and I can't speak highly enough about the results.
Let me give you some background information on Craig. He grew up in New York City and even though he went to the school of hard knocks, as they say, he always had an entrepreneurial spirit. He fell into direct response marketing when his financial planning practice started going downhill. After 12 months where all Craig did was eat, drink and sleep direct response marketing. He turned his business completely around in the following six months and made a ton of cash along the way.
After this, he spent six months working directly for Gary Halbert. He's now one of the most sought after copywriters around. So without any further ado, let's see if we can get Craig to spill the beans on some of his secrets about how you and I can get more response from all of our direct marketing activities.
During this interview Craig Garber explains:
- How he got to meet and learn from Gary Halbert
- How to get more people to read your marketing copy
- Using the two-step approach in direct marketing
- How to organise back-end sales
- How to avoid the big mistake so many marketers make
To get in touch with Craig at: www.kingofcopy.com