The Science of Selling: Insights and Strategies from Cappi Pidwel
The Science of Selling: Insights and Strategies from Cappi Pidwel
Meet the Masters: Cappi Pidwell
Our next guest is Cappi Pidwell. I first got to know Cappi many years ago when a colleague of mine, the then senior sales director, recommended her. They had attended one of Cappi's sales workshops and suggested I do the same. I did and learned so many practical and insightful tips from Cappi.
Over the next few years, I had the privilege of collaborating with her on several projects. I hosted several of her sales training events and recorded a podcast series with her where we both shared our insights on sales and human behavior. Cappi is an extremely busy woman, but I managed to find a few minutes for a phone conversation with her.
During this short interview, Cappi explains:
- The biggest sales mistake many people make
- Her unique perspective on "sales as a service"
- Why so many salespeople ask themselves the wrong questions - and what the right questions are
- What she considers to be her 'mission' in life. You might be surprised
- Her poignant insights into human behaviour - so true and succinctly stated
- Her belief system and how it empowers her in her career
- And so much more
To find out more about Cappi Pidwell visit: https://www.cappipidwell.com