How to Write a Book For Your Business in 10 Weeks or Even Less

Peter Thomson

In this book: 'How to Write a Book for Your Business in 10 Weeks or Less' you discover the proven formula to write almost anything - books, audio programmes, video, online courses - anything where you want to share your knowledge, experience and expertise with a wide audience so you can change their lives for the better and as a result - get rightfully rewarded for the difference you make in the world. Just follow the process and don't be too amazed just how simple you find it is to be a regularly published author. The world's been waiting for you to share what you know. Here's the step-by-step system to allow your creativity to flow.

30 Passive Income Ideas

Darryl James

The truth is…life, if you’re not careful, can go a little something like this: Study until your early 20's, get a job, buy a used car, buy a house, get tied down to your job because of family and financial commitments and then one day when you are 65 years of age, retire and live off your pension.

We are living in uncertain times, the world is changing around us and many people are working in a job long after 65. What if there was another way? What if you could retire a lot earlier, not struggle to make ends meet, and make your money work for you?

Hooked: How to Build Habit-Forming Products

Nir Eyal

A guide to building habit-forming products, providing a four-step model for creating user behavior that is triggered, action-oriented, variable, and rewarding. Eyal argues that habit-forming products have the potential to create customer loyalty and ultimately lead to a successful business.

He also addresses the ethical concerns surrounding these types of products and provides advice for avoiding addiction and promoting responsible use. The book draws on research from psychology, neuroscience, and behavioral economics, and provides practical advice for designers, product managers, and entrepreneurs looking to create products that engage and retain users.

The 1-Page Marketing Plan

Allan Dib

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast.

It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

Influence

Robert B Cialdini PhD

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings.

Decoded: The Science Behind Why We Buy

Phil Barden

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors. Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioral knowledge, timely case studies, and an understanding of methodologies.

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Dan Ariely

Dan Ariely presents a fascinating exploration of the irrational factors that influence our decision-making, drawing on experimental research and case studies to illustrate the ways in which we make predictable and consistent errors in judgment.

Dan argues that by understanding these irrational tendencies, we can improve our decision-making abilities and make more informed choices in both our personal and professional lives. The book offers valuable insights into human behavior and provides practical advice for anyone looking to make better decisions and avoid common mistakes. 

The Choice Factory

Richard Shotton

A practical guide to applying behavioral science to marketing and advertising. Shotton presents over 25 cognitive biases that affect consumer decision-making and provides real-life examples and case studies of how companies have successfully used these biases in their marketing campaigns. The book offers insights into the psychology of consumer behavior and provides a framework for creating effective and ethical marketing strategies. It is a valuable resource for anyone involved in marketing and advertising, from small business owners to experienced marketers, who want to understand how to influence consumer decision-making and increase sales. 

Made to Stick: Why some ideas take hold and others come unstuck

Chip and Dan Heath

"Made to Stick" by Chip Heath and Dan Heath is a book that offers a framework for creating ideas that stick with people, whether it's in marketing, teaching, or any other form of communication. The book presents six principles for making ideas memorable and compelling, using real-life examples to illustrate how these principles can be applied in practice. The authors argue that by following these principles, anyone can make their ideas more engaging and more likely to be remembered. The reason to buy this book is that it provides practical guidance for anyone looking to improve their communication skills and make a lasting impact with their ideas. It is an essential read for marketers, educators, and anyone who wants to become a better communicator and learn how to make their ideas stick with their audience.

Launch: How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

Jeff Walker

Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success.

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

Alex Hormozi

Number 1 Amazon BEST SELLER over the last 74 weeks! Alex took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in his twenties….using the $100M Offer method. It works. And it will work for you. Not that long ago though, his business had gotten so bad that he literally couldn’t even give his services away for free. At the end of each month, he would look at his bank account hoping to see progress (but there wasn’t).

Alex knew something had to change...but what? Over the next 48 months, Alex went from losing money to making $36 for every $1 spent. In that time period, he generated over $120,000,000 across four different industries: service, e-commerce, software, and brick & mortar. But, unlike everyone else, Alex didn’t have great funnels, great ads, or a wealthy niche. In fact, he didn’t even send emails until he had crossed $50M in sales(!). Instead, Alex was able to do this one thing really well….he created offers so good, people felt stupid saying no!

Flipnosis: The Art of Split-Second Persuasion

Kevin Dutton

"Flipnosis" by Kevin Dutton is a book that explores the science of influence and persuasion. Dutton draws on research from psychology, neuroscience, and behavioral economics to provide insights into the techniques used by skilled persuaders, from con artists to top salespeople. The book provides practical guidance on how to read and influence others, as well as advice on how to protect yourself from being manipulated. The reason to buy this book is that it provides a fascinating and thought-provoking look at the science of persuasion and the power of influence. It is an essential read for anyone looking to improve their communication skills, build better relationships, or become more persuasive in their personal or professional life. The practical advice and real-world examples make this book a valuable resource for anyone interested in the psychology of persuasion.

How to Win Friends and Influence People

Dale Carnegie

The most famous confidence-boosting book ever published; with sales of over 16 million copies worldwide Millions of people around the world have improved their lives based on the teachings of Dale Carnegie.

In How to Win Friends and Influence People, he offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.

His advice has stood the test of time and will teach you how to:

• make friends quickly and easily
• increase your popularity - persuade people to follow your way of thinking
• enable you to win new clients and customers
• become a better speaker
• boost enthusiasm among your colleagues

This classic book will turn your relationships around and improve your interactions with everyone in your life.

The Greatest Salesman in the World

Og Mandino

a classic self-help book that offers practical advice on how to succeed in sales and in life. The book tells the story of a poor camel boy who becomes the world's greatest salesman through the mentorship of ten ancient scrolls. Each scroll presents a principle for success, from developing good habits to embracing change and taking action. The book provides valuable insights into the psychology of sales and the power of positive thinking, and offers a blueprint for achieving success and happiness in life. The reason to buy this book is that it is a timeless classic that has inspired and motivated generations of readers. It offers practical advice on how to succeed in sales and in life, and presents a powerful message of hope and perseverance that is as relevant today as it was when the book was first published. It is a must-read for anyone looking to improve their sales skills, develop good habits, and achieve success in their personal and professional life.

The Automatic Customer: Creating a Subscription Business in Any Industry

John Warrillow

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic customers.

These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.

Flip the Script: Getting People to Think Your Idea is Their Idea

Oren Klaff

These days, it's just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we've grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defences go up.

That's why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer, guide them to discover it on their own and they will get excited about it. They'll buy in and feel good about the chance to work with you. In Flip the Script, Klaff breaks down this insight into a series of actionable steps..

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Oren Klaff

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million―and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art―it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.

Systemology: Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems

David Jenyns

Do you sometimes feel like your business is an adult daycare center? Are you constantly repeating yourself, fixing errors, and trying to hold things together? What if it were possible to create a business that runs itself?

You’ve dreamed about it - now it’s time to make this a reality! If you’re anything like many seasoned business owners, you’ve tried and failed to systemise your business. The reality is, your shiny business isn’t as functional as it looks from the outside; it’s unorganised, inconsistent, and key person dependent. SYSTEMology solves this problem with a proven, step-by-step business systemisation framework - designed so that even the busiest business owner can deploy it. Drawing on 20+ years of business experience and real-life case studies, David Jenyns details the path to complete business reliability.

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

Russell Brunson

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing.

This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.

Cashvertising

Drew Eric Whitman

Barely one in a hundred business people knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-colour ads are up to 45 percent more effective than black and white. FACT! New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy.

And now - thanks to CASHVERTISING - you can, too. And it won't matter one bit whether you're a corporate giant or an independent trader. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. No matter what you sell - or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more; How to make people believe what you say.

Why We Hate Cheap Things and Other Money-Related Essays

The School of Life

We don't think we hate cheap things, of course, but we rather behave as if we do, in the sense that we rarely properly appreciate what is always around us and doesn't appear to cost very much, for example, the night sky, pencils, fried eggs, zips and the holding of hands. This volume explores the way we can easily grow disenchanted with our immediate circumstances and pine for what is exotic, costly and out of reach - and it gently returns us to ourselves, full of new found wonder and gratitude. Combining literature, economics and sheer good sense, Why We Hate Cheap Things reawakens us to the world immediately around us and to the latent beauty and interest of what we have.