Introduction

Let's face it: writing copy is hard. You've got to write something that's clear, easy to read, and gets your readers excited enough to buy your product or service. If you can do all of those things well, you'll have an easier time getting people to convert on your website. Writing great copy isn't just about putting words on a page—it's also about knowing what kind of words will make your audience want more. Here are some tips for writing copy that converts like crazy!

1. Start with a headline that targets your audience's pain points

• The headline is the most important part of your copy.

• The first thing that readers see, a good headline will immediately grab their attention and get them interested in reading more.

• Headlines should be short, direct, and interesting. They’re usually between 6-10 words long so they pack a punch while still getting straight to the point of what your product or service does for your customers.

• The best headlines are specific to your audience (i.e., “How To Be More Confident At Work” vs “Confidence Boosting Tips For Everyone).

2. Make your copy easy to read and understand

• Use short sentences, but not too short.

• Use simple words, but not too simple.

• Use a conversational tone, but not too conversational.

• Use active voice, but not too active.

• Use a lot of white space (white space = blank areas of the page). This makes your copy easier to read because you don't have to wade through tons of text on each page in order to get to the important stuff—it just jumps out at you! For example: “The best way to make your copy easy-to-read is by using lots and lots of white space." Or "If you're looking for creative ways to add more white space into your website design then check out this blog post from HubSpot about how they did it."

3. Get to the point fast (and avoid too many words or cheap tricks)

Your copy needs to be concise, punchy and focused on the one thing your readers want.

That means no long-winded sentences, no jargon, and no cheap tricks.

Avoid using more than 5 words where you can get away with 4 (or even less). If a sentence takes too long to read, most likely it’ll go straight over your reader’s head!

Limit yourself to 2 paragraphs per section and keep them short - about 3 sentences each should do the trick. This keeps things organized so that people can easily digest what you are saying without getting overwhelmed or confused by all the information being thrown at them. And don't forget: subheadings break up sections nicely while also helping guide visitors along their journey through your copy!

4. Add visuals that explain things for you

Add visuals that explain things for you. If a picture is worth a thousand words, then an image can be worth even more. That’s why it’s so important to add visual elements to your copy—it helps your readers understand the benefits of your product or service much faster than it would if they had to read through paragraphs of text.

For example, let's say you're writing about how your software can help restaurants save money by improving their management processes. Instead of just listing off all the benefits (like: "We'll show you how to save time and money") in paragraph form, consider adding some visual examples of what this might look like in practice ("Our software allows us to analyze customer feedback so we can quickly adjust our menu items based on what people are saying").

5. Use power words

Now that you understand the benefits of using power words and phrases in your copy, it's time to get practical. What are some examples of power words? Here are some I've found to be effective:

• Amazing

• Best

• Dynamite

• Fast

• Guarantee

6. Be succinct and interesting

• Be succinct and interesting. People don't want to read long-winded, complicated-sounding text. They want short sentences and paragraphs that get straight to the point. Use bullet points to break up sections of your content and make it easy for readers who are skimming through or scanning the page looking for what they need from you. When writing headlines, try using a question or an intriguing statement like: "Is Your Facebook Page Frustrating You? This Simple Trick Will Help You Fix It."

• Use bold or italics to highlight key points in your copy. You can also use these formatting options when listing benefits/features that are important for your audience to know about (i.e., "This product is made from 100% organic cotton").

7. Show how you can solve your readers' problems (make them believable)

Let's be honest. Most people aren't going to read your copy because they're in love with the way you write. They're interested in what you have to say, but not so much that they'll read through a bunch of boring text just for the sake of it.

So it should come as no surprise that effective copywriters use power words and phrases to make their writing more interesting. They also know how to work with their style and personality to get more conversions (and less eye-rolling).

Let's take a look at what these power words are and how they can help you sell online:

• “You” — This word is magic. It makes readers feel like they're interacting directly with the speaker or writer, which inspires confidence in both parties involved because they feel like they have control over the situation even though it's actually completely one-sided!

• “Trustworthy” — This is another key word when talking about making people believe your message by using trust signals such as testimonials from other customers who have used your product/service before, guarantees against certain things happening while using your service (like damage), etcetera...

8. Use your style to get more conversions

You should use your brand's style to help create consistency. Your style is how you communicate and how you present yourself, so don't just let it sit there: Use it to get more conversions!

This doesn't mean that you should overdo things. Keep it simple, but don't be afraid to experiment or try new things either. It's okay if you fail sometimes — just learn from those failures and change things up where needed.

Your copy should be simple and show how you can solve your readers' problems in an interesting way

When writing your copy, you should use simple language and avoid jargon. Your readers are coming to you because they want to solve a problem that's holding them back in some way. They don't care about the technicalities of what you do; they only care about how it can help them.

When you're writing your copy:

• Focus on how you can solve their problems by telling them stories about other people who were just like them and then became successful using your product or service after using it for an extended period of time. This will make them feel less anxious and more confident in their decision since they'll know that other people have made the same decision before them and succeeded with it later on down the road!

• Use active voice instead of passive voice whenever possible because this makes things easier for our brains when we read something while making us sound more professional!

Conclusion

Copywriting is an art, and with these tips, you’ll be able to write some great copy that converts like crazy. The key is to remember the rules of good writing—be concise, interesting and engaging—and apply them to your marketing copy. Remember too that there are no shortcuts when it comes to writing great copy: you need practice before becoming a master!